Luke 8:12 Those by the wayside are the ones who hear; then the devil comes and takes away the word out of their hearts, lest they should believe and be saved.
There are going to be many who will hear God’s Word but will not have time to digest what they hear or think too much about it before someone comes along and distracts them.
How many times have you set your mind to something only to be distracted and find you either totally forget what you should have done or you end up upsetting many because it is not done?
The evil one has many ways of getting us to forget or to be distracted away from God’s Word; but the closer we walk with God the harder it is for the evil one to distract us.