Revelation 3:19 As many as I love, I rebuke and chasten. Therefore be zealous and repent.
Don’t expect God to give everything to you your own way and according to your own rules!
Yes God loves you and probably wants to spoil you rotten, but He is also just. That means that we will not get away with everything just because He is our Father!
Here He reminds us that He will rebuke and chasten us if He needs to. Correction is part of growing up in Him.
So when we know we are doing something wrong we need to do our uttermost to stop it and repent before it is too late!