John 5:23 that all should honour the Son just as they honour the Father. He who does not honour the Son does not honour the Father who sent Him.
Jesus did not seek praise and worship in the same self-gratifying way we do but lifted up His Father at all times whilst admitting that He was equal to God.
This caused a lot of upset amongst the religious leaders at the time because they did not want to accept that Jesus would lower Himself to such an extent that He did.
How else could Jesus show His absolute love for us than by making Himself equal to man and well as being equal to God?
If Jesus could do that, why can’t we show Him the love and respect due Him?